http://findarticles.com/p/news-articles/dna-daily-news-analysis-mumbai/mi_8111/is_20101002/youngistaan/ai_n55447546/
From BNET Business Library December 24, 2010
Featured orginally in DNA Jaipur Edition authored by After Hrs Correspondent
For by and from Youngistaan!
Rupa & Co is back in the city with its annual fair. For a change youngsters are picking up fiction instead of GK books… yeah!The young adult fiction seems to rule most of the fresh shelf space this time. From the geeky murder mystery Hickory Dickory Shock! The Tale of Techies to Can't die for Size Zero (a chick lit about 30-year-old Joyeeta's journey from flab to fab), the choice for young readers is wide and varied.
"I came in looking for some GK books. But the fiction section caught my attention!" exclaims college student Priyanka Gupta. And she couldn't resist buying at least one book, though she couldn't decide which one!
Whether it is because of the location of the book fair or the pull of the new titles, day one of the fair saw a mainly young crowd.
The larger presence of young fiction, however, should not deter others. History buffs, for instance, can find an intriguing collection too. The books in this category range from the serious The Long Road to Siachen: The Question Why to the satirical Mango Mood.
With 10,000 titles for readers to choose from the publishers are expecting a good turnout even though the discounts are not exactly top of the line. "We sent out 2,200 individual invites this year to our past readers," said Vijay Sharma of Rupa, expressing confidence in the success of the fair.
Credit:
After Hrs Correspondent DNA India
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